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Article from the Edmonton Journal

It's such a lovely photo.

Two handsome blond children, a boy and a girl, dressed in warm knit sweaters, run along a rugged northern beachfront.

Across the picture, the province's proud new slogan: Alberta. Freedom to create. Spirit to achieve.

It's a picture that perfectly captures the wide open spaces and wild skies of Alberta. No wonder the folks who designed Alberta's new $25-million "re-branding" initiative were keen to use it as a signature image in their campaign roll-out.

There's just one problem.

The picture was shot near the village of Bamburgh in Northumberland, 70 kilometres north of Newcastle-on-Tyne. In England, it's a famous beach, near Bamburgh Castle, known as the legendary home of Sir Lancelot.

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